Meet Our Team

We are Test Innovators, a team of educators and technologists dedicated to helping students succeed on standardized tests. We believe that standardized test-taking is a skill you can learn, which will open doors to new opportunities throughout your life. Our decades of experience with test writing and tutoring, combined with our dedication to finding the best technological solutions, provide students with an unparalleled test preparation experience. We believe that with the right tools, a personalized learning path, plenty of practice, and support throughout the process, every student can reach their fullest potential, and find the test preparation process fulfilling rather than stressful.

Nora Martin

Chief Academic Officer

Nora Martin is a co-founder of Test Innovators, our lead test writer and editor, and an experienced standardized test prep instructor and tutor (ISEE, SSAT, SHSAT, PSAT, SAT, and ACT). She graduated magna cum laude from Tufts University, and, since 2007, has specialized in creating test preparation materials for school entrance exams. She currently offers test preparation coaching in the Seattle area.

Edan Shahar

Chief Executive Officer

Edan Shahar, co-founder and CEO of Test Innovators, has extensive experience in technology companies as well as being a tutor. He has founded several technology companies, including Utrip, Inc., which turn data into actionable-insights. In founding Test Innovators, Edan combines his love of education with a passion for using technology to create superior methods to improve student performance.

Dan Cantor

Chief Technology Officer

Dan Cantor, co-founder and lead developer of Test Innovators, has been building web platforms since his childhood. His love of technology is only matched by his love of mathematics. When he's not working to improve the Test Innovators' platform, you might find Dan at home solving advanced algebra questions. Dan has never scored below the 99th percentile on the math portion of a standardized test. He is thrilled to be leading Test Innovators' innovation into a bright future.

Geoff Dennis

Senior Operations Manager

A self-proclaimed standardized test wonk, Geoff came to Test Innovators with years of experience in both the elementary education and online technology fields. Geoff brings a passion for high-quality client experience, a knack for content creation, and a dedication to helping students reach their full potential.

Joanne Cheng

Chief Financial Officer

Joanne, Chief Financial Officer, drives Test Innovators' finance and strategic operations. She has over 17 years of finance experience in venture-backed technology companies. Prior to joining Test Innovators, Joanne held VP of Finance roles at Peoplefluent and Brightcove and Director of Finance role at Carbon Black. She has a bachelor of science degree from MIT in Management Science. Joanne lives outside of Boston with her husband and three children.

Brenna O'Neill

Director of Education

Brenna brings to Test Innovators an intimate knowledge of private schools, standardized tests, and the admissions process. She has years of experience in math and English education which she uses to improve student learning through the Test Innovators platform. Outside of the office, Brenna enjoys math puzzles and distance running.

Ben Hoglund

Director of Sales and Business Dev.

Ben Hoglund comes to Test Innovators after several years building relationships with schools, while working at WhippleHill Communications and Blackbaud. Ben is passionate about helping schools solve their problems using the latest technology available. When he's not on the road visiting campuses, Ben spends time in the lakes and mountains of New Hampshire with his wife Avery and their three young children, Harper, Taft and Baird.

Annie van Hees

Educational Development Manager

After graduating from the University of Washington and working in the corporate tech environment educating peers and colleagues on program usage, Annie switched to teaching English and test preparation while living in South America. She enjoys helping students achieve their full potential and is excited to bring her experience as a student and as a teacher to the Test Innovators team.

Rebecca Caldera

UX Designer

Deeply passionate about science and design, Rebecca works to improve the experience of our learning tools. When she's not focused on usability or making things beautiful, you might find her hiking around the Pacific northwest, rolling nat 20s, or learning new skills from local farmers and artisans in Washington.

Elisabeth Gross

Software Engineer

Elisabeth brought her passion for solving difficult problems and and ed tech all the way from New York. After studying biology in college, Elisabeth discovered her love for software soon after graduating and continued on to Grace Hopper Academy where she both learned and taught web development. When Elisabeth isn't coding, she loves to spend time outside with her dog Becky.

Erin Lynch

Senior Tutor

Erin holds two master’s degrees, and has worked with individuals ranging from kindergarteners to college students. Over the last several years, she has had the opportunity to teach test prep in a variety of settings, as well as working as a private tutor, college instructor, and teaching artist. She has a passion for working with children to build on their unique strengths, and is thrilled to use her range of skills and preparation to empower each individual student.

Joshua Dolim

Senior Operations Associate

Joshua brings Test Innovators years operations experience at software companies like T-Mobile and Pushpay. Earlier in his life he taught students in far-flung places like Venezuela. These days you might find him racing RC cars or at the movie theatre with his wife catching the latest bad blockbuster.


Morale Manager

Becky came to Test Innovators after several years of providing emotional support and boosting morale in Brooklyn. Her passion for education and technology combined with her experience made Becky and the Test Innovators team a match made in heaven. Her day to day responsibilities include spending time sleeping under EVERY team member's desk, helping eat the office snacks, and looking cute.